Bethlem Gallery (identity)
Complete branding redesign, including architectural signage, website, logo and print for Bethlem Gallery.


Website structure
Victoria worked together with the gallery director to create an extensive and adaptable flatplan that exceeded the gallery's initial expectations for the site. A modest hub turned into a fully referenceable online archive with consideration to the future of the gallery and its legacy.
"We were delighted with the speed with which Victoria understood what the website needed to promote the gallery in the best light possible as well as her attention to detail." Beth Elliott, Director, Bethlem Gallery
Archive editorial
Victoria collated and edited the galleries extensive collection of service users creating a curated online archive of the gallery and its artists.
Victoria worked together with the gallery director to create an extensive and adaptable flatplan that exceeded the gallery's initial expectations for the site. A modest hub turned into a fully referenceable online archive with consideration to the future of the gallery and its legacy.
"We were delighted with the speed with which Victoria understood what the website needed to promote the gallery in the best light possible as well as her attention to detail." Beth Elliott, Director, Bethlem Gallery
Archive editorial
Victoria collated and edited the galleries extensive collection of service users creating a curated online archive of the gallery and its artists.


Promotional material
The Museum & Gallery have one full colour catalogue to showcase the main collection as well as a smaller catalogue which can be adapted for smaller in-house events.
The Museum & Gallery have one full colour catalogue to showcase the main collection as well as a smaller catalogue which can be adapted for smaller in-house events.



Gallery signage
The signage was designed to complement the architecture of the building. It had to comply with the strict NHS signage standards, be clear, but also be elegant.
The signage was designed to complement the architecture of the building. It had to comply with the strict NHS signage standards, be clear, but also be elegant.
