Whitechapel Gallery Expansion Project
Whitechapel Art Gallery
A 28-metre tunnel hoarding to inform the public of the Whitechapel expansion project and direct visitors to the temporary entrance.
Concept
The gallery is brought onto the street by creating a walk-though showcase of some of the contemporary artists who have exhibited at The Whitechapel during its 100-year history.
Reflective vinyl
All the type inside was set in reflective vinyl to ensure that it could be read at night.
Signage
A clear signalling system directs the public to the temporary gallery entrance.
Information
Imagery and text inform the public about the upcoming extension and the facilities it will provide.
The gallery is brought onto the street by creating a walk-though showcase of some of the contemporary artists who have exhibited at The Whitechapel during its 100-year history.
Reflective vinyl
All the type inside was set in reflective vinyl to ensure that it could be read at night.
Signage
A clear signalling system directs the public to the temporary gallery entrance.
Information
Imagery and text inform the public about the upcoming extension and the facilities it will provide.
