Whitechapel Gallery Expansion Project

Whitechapel Gallery Expansion Project
Whitechapel Art Gallery
A 28-metre tunnel hoarding to inform the public of the Whitechapel expansion project and direct visitors to the temporary entrance.

The gallery is brought onto the street by creating a walk-though showcase of some of the contemporary artists who have exhibited at The Whitechapel during its 100-year history.

Reflective vinyl
All the type inside was set in reflective vinyl to ensure that it could be read at night.

A clear signalling system directs the public to the temporary gallery entrance.

Imagery and text inform the public about the upcoming extension and the facilities it will provide.